Exclusive! Himesh on Bollywood remixes

Bollywood remixed are ruling the roost and seems like the fad is not going to die down anytime soon. From ‘Aankh Marey’ in ‘Simmba’ to ‘Ole Ole’ from ‘Jawaani Jaaneman’ – musicians are working hard on giving desi hits a new twist. Speaking exclusively to ETimes, popular musician Himesh Reshammiya revealed the reason for the craze of remixes and said, “When music doesn’t do well before the release of the film then people will go with recall value which comes with recreation and that is why more and more songs are going to be recreated till the time composers decide they will give super hit songs before the release and they will have to compel the companies. The companies are only looking for success which they are right because they are spending money. How do they get that? If they do not get content before the release then they will immediately go for a remix which has a recall value and that is why this is happening.”

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